Best Practices of Social Media Marketing

Social Media

You may have the best products and services in the world. But if your marketing is not on point, it really does not matter. The typical consumer gets bombarded with thousands of promotional messages.

If you want to stand out, you need social media marketing. Not just any social media marketing. Effective social media marketing is what you should aim for. There are many best practices when it comes to social media marketing.

This article will give you a complete guide on the best practices of social media marketing. With millions of people on social media, it can end up being very costly to ignore social media.

So, let us start with some of the most important practices you need to implement right now.

10 Best Practices of Social Media Marketing

Social media marketing is not rocket science. All you need is to make proper use of the tools. Also, have a solid strategy in place, and you are pretty much good to go. Most companies falter in the way they approach social media marketing.

They either put too little thought into it or completely miss the mark by having bad practices. Here are 10 best practices of social media marketing you need to know.

10. Plan, Plan and Plan

This is one of the most common mistakes when it comes to social media. Many businesses do not have a solid and cohesive plan. With a great social media plan, you can ensure everything runs smoothly.

You can plan out a content calendar. Follow the calendar religiously. A content calendar also takes away having to discuss what your next post should be. Not only that.

With a content calendar, you make your team accountable for the deadline. It also helps with the content strategy. You can create strategic content based on different platforms.

The type of content you will be posting on Facebook will not be the same as Twitter. That is why it is so important to have a content calendar.

9. Have a Complete Profile

It is quite shocking how many companies do not have a complete social media profile. Make sure all the fields of your social media profile are filled. This includes the address, email, contact number, the about page, etc.

Having a complete profile increases your exposure. It also makes your profile look professional and more credible as well. The company description is also very important.

Having a good description, instantly lets new visitors know what you are all about. So, make sure your company profile is complete.

8. Know Your Social Media Audience

One of the greatest benefits of social media is it allowed companies to know their audience. This information has become a key factor in how marketing campaigns are built.

You can formulate effective strategies around your buyer persona. Also, create new products to fit the market. Make sure you know everything you can about your customers and followers.

This information is simply priceless. Knowing who you want to connect with helps you develop a more effective strategy overall. You should know key metrics like age, location, interests, languages, income, expenses, stage of life, etc. 

7. Choose Your Platform

Yes, there are a lot of social media platforms. You have LinkedIn, YouTube, Facebook, Instagram, Pinterest, Twitter and now also TikTok. Because a particular platform has millions of active users, does not mean it is for you, though.

The goal here is to understand what platforms your target audiences are using. That will give you the most ROI. If you are targeting all platforms equally, you can spread yourself too thin.

Rather, maximize your efforts and double down on platforms that are the most


6. Know Your Competitors

Just like you should know your audience, you should also be keeping a close eye on your competitors. This is especially true if you entered the market later than them.

You can check out their strategy and what they are doing. You can see what is working well for them and what is not. This helps you better plan your strategy and sort of gives you an edge as well.

So, make sure you perform a competitor audit. This is hands down one of the best practices of social media marketing.

5. Use Marketing Automation Tools

It is the 21st century; you do not need to do everything manually. Make use of marketing automation tools to make the best use of your time. You can use it to automate tasks, especially the ones that are repetitive.

The purpose of marketing automation tools is not to get rid of your marketing team. These tools help your marketing team make the most of their day. They no longer have to keep tabs on menial and manual tasks throughout the day.

You can use chatbots to provide quick customer support. Or use an email marketing tool to push out newsletters to thousands of people at once. These little things can add up to save a lot of time.

4. Have a Social Media Tone of Voice

Your social media tone should be in line with your brand image. Understand is your band a serious one of a funny one. Your tone of voice should follow those guidelines.

This helps create a cohesive social media presence for your brand. Your brand needs to appeal to the right people. Basically, your target audience should be able to relate to you.

So, defining the tone of voice helps you determine the direction you want to take with it. You may also look into the vocabulary your target audience uses. It will help you better understand what your tone of voice should be.

3. Build Relationships

Social media allows you to have two-way conversations. Unlike traditional marketing, like print or TV ads, customers have a voice in social media. They may choose to leave a comment or voice their opinions.

Use this as an opportunity to build relationships with your customers. Reply to comments promptly. This can create more engagement with your social media profile.

This back and forth is also a great way to build customer trust. If a customer has shown concern or an appreciation for your services, address it.

2. Post in the Right Times

Social media platforms give you great analytical tools. You can use this data to determine how your campaigns are doing. Another key insight it gives you is the right time to post.

If you are posting based on guesses, stop it right now. Rather, what you should be doing is going by what the data tells you. See what times do the best. You can then formulate the perfect time window to post based on solid data.

This will increase the chances of your post’s success. It can even help it to reach more people, thus increasing engagement.

1. Set Goals for Your Social Media Marketing

To make the most of your social media marketing, set goals, it gives you the right way to evaluate your efforts. One of the best things you can do is to set S.M.A.R.T goals.

S – Specific – Set exact figures and growth you want to achieve

M – Measurable – Use metrics you can actually track

A – Attainable – Do not set unrealistic goals

R – Relevant – Your goals should be relevant

T – Time – There should be a deadline

Why is an Effective Social Marketing Strategy Important?

Lacking a strategy is one of the mistakes many companies make. Having a social media marketing strategy will make sure the best use of resources.

It can help you reduce costs and bring in greater ROI. It can also help create a more cohesive brand for your company online. If you do not have posting schedules, the type and time of posts can be all over the place. That can do more harm than good.

Maximizing your efforts online is key. This is why an effective social media strategy is important. Social media can also help you increase your SEO. Without a set strategy in place that can become quite difficult to execute.

Also, a solid strategy makes it easier for your marketing team. Everyone on the team can be on the same page and have a clear goal and vision. You are no longer guessing what the best thing to do is. You can run your business like a well-oiled machine.

Advantages of Social Media Marketing Over Traditional Marketing

There is a reason why social media marketing is taking over nowadays. There are some clear advantages of social media marketing over traditional marketing. Let us look at some of them.

1. Less costly

Social media marketing can be far less costly compared to traditional marketing. You can create greater returns for the money you spend. Advertising on Facebook, YouTube and Instagram are less costly compared to say TV.

You can essentially be present in front of more people without spending as much. Couple that with a cohesive strategy, and you have a powerful marketing plan.

2. Better Targeting

Social media gives you far better at targeting tools than traditional marketing. You can choose who sees your adverts, content and social media page. The reach is great.

This also ties in with better ROI. By having better targeting. You can make sure your content reaches the right people. These people are more likely to convert.

3. It Builds Relationships

As we mentioned, social media allows for two-way communication. This, of course, increases engagement, which can lead to fostering better relations with your customers.

At the end of the day, that is a priceless thing to have. If you develop relationships with your customers, you can create brand loyalty. Strong brands are made on relationships.

What is Unique About Social Media Marketing?

Unlike traditional marketing, social media marketing is unique. It lets you be more human. Brands now have a persona. Customers want to relate to the brand.  

The more they can relate their values to the brand, the likely they are to buy from the brand. Social media marketing is one of the best ways you can achieve that. It is great for getting a conversation going.

Also, the sheer amount of people that are active on social media is a unique opportunity. You can reach a large number of people without much hassle. You have great analytical tools, targeting tools and more.

Why is it Important to Post on Social Media?

If you are not posting on social media in this day and age of the internet, you are doing it wrong. Social media can be a very effective way of creating brand awareness.

Each post is an opportunity to reach more people and increase sales. You can leverage social media to create a strong brand. A brand that people trust and relate with.

One of the most important reasons you should post on social media is to create value for your followers. Another thing you need to keep in mind is how frequently you should post.

How Often Should You Post on Social Media

You should keep in mind the frequency of your posts. You do not want to post too frequently but also not too little. It also depends on the platform. What works well for one platform might not for others.

Keep in mind, though, consistency is key. Consistently posting 1 or 2 times a week is a good way to start.


These best practices of social media marketing should help you formulate a strategy. Make use of social media to ensure you get the best return from your marketing efforts.

Have a clear and effective strategy in place. This will help you to make the most of your time and reduce costs as well. Social media is a powerful tool. It is only a tool. It is a means to an end. So, use it appropriately.

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